Thursday, 14 September 2017

A Guide On Starting A Nashville Kayak Rental Company

By Barbara Bennett


Starting a successful company is not always about having enough money. This is because, at times, the right information is all you need to set yourself apart. From this read, you will learn how to start a profitable Nashville kayak rental service.

It is important to begin by conducting a good market research. This will go a long way in helping you figure out who your target clients are and their preferences. When conducting the research, it is advisable to make notes so as have points you can refer on later. Some of the additional things that this exercise should also reveal include the competition, their strengths and weaknesses.

Draft a feasible business plan. This is a document that every new venture needs to come up as it basically acts as a guide. If you are not knowledgeable enough on how to create one, you can seek the help of a consultant. The guide should show all your sales, marketing and exits strategies. In addition, it should indicate all your financial projections.

Find ways of raising capital. You will need to have money to meet various startup costs your venture requires. Some of the things that you will need to budget for are the buying of new or used vessels, leasing of equipment etc. Before deciding to buy or lease anything, know the advantages and disadvantages associated with each decision. You can then raise money through bank credit, partnership or personal savings.

Decide on a location for your venture. Here, there are various issues that you have to take into account before making any decision. The place you opt for should be frequented by either visitors or locals who seek the thrill that comes with kayaking. In addition, you should evaluate different spots based upon the growth opportunities they provide. Other important amenities to look for include repair bays, technicians etc.

Legitimize your startup. There are many ways through which you can legitimize your venture. These include finding out about the kind of regulations to adhere to in the area. For example, it is critical to find out about all the safety precautions that you can put in place to minimize risk of accidents. Additionally, it advisable to register your business and get it licensed.

Hire the right staffs. You can run a kayaking rental service alone, but you may also require employees to work with depending on its size. When recruiting staffs, you should make sure that you only go for people who have relevant experience. Those with important certifications and other qualifications, especially in tour guiding are great.

To get your first client, you will need to market your firm. This you can easily do through various ways that include the use of social media and word of mouth. The marketing method you adopt should not only be effective, but also allow you reach many people. Once you begin operations, ensure you attract repeat clients by offering value added services affordably.




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