To many envelopes, an inkjet address printer is a device that merely prints addresses or other variable data on envelopes and documents. But a particular class of intelligent direct mail inkjet addresser can do so much more. Have a look at the following article taking us through the theme Tracking and verification is the future for profitable Postcard Mailers.
Most new direct mail equipment either already can match mail, or it has straightforward procedures to upgrade the unit. The move towards electronic verification comes from two primary trends within the market: An increased regulatory climate. More government regulations require companies to account for all documents or mailing pieces that run through their equipment.
This can be accomplished with tracking software and hardware within an inkjet system controller... But not all address printers are capable of this. For example, Buskro inkjet systems offer such tracking capabilities as an option, which would allow you to create personalized and matching (intelligent) mail by adapting the system to your current inserting, bindery, tip-on, or direct mail equipment. Here are two ways it could work:
In the first one, you have a standard six pocket inserter. One piece of the package is pulled from a pocket and dropped into a slot. The plot moves forward, where the inserter falls the next section on top, and so on. At the end of the process, the whole package is inserted into an envelope.
To make the 'package' personalized (having the envelope address match a name or address inside the package itself), you would have to print both items (the envelope and the contents of the container) in advance and "spot check" the inserting process every ten pieces or so. Not only that, but you would have to check them BEFORE the envelopes are sealed, which turns the sealing into an entirely new process. That puts a significant drag on production, and the process itself is still subject to error-a lot of error.
Flex Stream users can merely overlay the marks to existing PDF documents BEFORE they are printed. Why is this important? With statement work, it's common for the data to be prepared off-site by an IT team. The IT department doesn't always know the logic of the mechanical inserting equipment. So Flex Stream builds a logical bridge between IT and printing/mailing departments.
With the right inkjet, a Buskro for instance, this would be 100% reliable. You could recover from jams and operator errors quickly and efficiently because the software would keep track of the database entries that weren't printed correctly. This would also allow you to run at full speed. No more printing envelopes in advance. No more manual "spot checks" to make sure your stacks are still correlating.
These are only the tip of the iceberg. Camera verification has become a powerful tool, capable of many verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the price for such camera verification equipment has come down substantially in the past years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
Most new direct mail equipment either already can match mail, or it has straightforward procedures to upgrade the unit. The move towards electronic verification comes from two primary trends within the market: An increased regulatory climate. More government regulations require companies to account for all documents or mailing pieces that run through their equipment.
This can be accomplished with tracking software and hardware within an inkjet system controller... But not all address printers are capable of this. For example, Buskro inkjet systems offer such tracking capabilities as an option, which would allow you to create personalized and matching (intelligent) mail by adapting the system to your current inserting, bindery, tip-on, or direct mail equipment. Here are two ways it could work:
In the first one, you have a standard six pocket inserter. One piece of the package is pulled from a pocket and dropped into a slot. The plot moves forward, where the inserter falls the next section on top, and so on. At the end of the process, the whole package is inserted into an envelope.
To make the 'package' personalized (having the envelope address match a name or address inside the package itself), you would have to print both items (the envelope and the contents of the container) in advance and "spot check" the inserting process every ten pieces or so. Not only that, but you would have to check them BEFORE the envelopes are sealed, which turns the sealing into an entirely new process. That puts a significant drag on production, and the process itself is still subject to error-a lot of error.
Flex Stream users can merely overlay the marks to existing PDF documents BEFORE they are printed. Why is this important? With statement work, it's common for the data to be prepared off-site by an IT team. The IT department doesn't always know the logic of the mechanical inserting equipment. So Flex Stream builds a logical bridge between IT and printing/mailing departments.
With the right inkjet, a Buskro for instance, this would be 100% reliable. You could recover from jams and operator errors quickly and efficiently because the software would keep track of the database entries that weren't printed correctly. This would also allow you to run at full speed. No more printing envelopes in advance. No more manual "spot checks" to make sure your stacks are still correlating.
These are only the tip of the iceberg. Camera verification has become a powerful tool, capable of many verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the price for such camera verification equipment has come down substantially in the past years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
About the Author:
Postcard mailers and printing specialists can easily be found on the Web. Use this online directory to find out more on http://www.postcardprintnship.com.
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