Monday, 1 October 2018

How To Create A Realistic LinkedIn Networking Strategy

By Betty Butler


There are times when people need to find or change jobs quickly. While every situation is different, what they may not realize is the power of social media when used correctly. In other words, anyone with an active profile may want to tighten it so that it will appeal to most employers or those who may have a strong lead. It also helps to realize that having a solid LinkedIn networking strategy will help an individual get hired faster.

The marketing process is likely the most familiar process job seekers are aware of. However, new media encourages the use of unique keywords and less generic phrases used to describe soft skills. In other words, it is good to note that a job prospect will work hard and gets along with others but there are other elements that are worth showing off as well.

For those who work with visuals, posting a link to an online gallery or portfolio can help a person get their foot in the door. While some may be tempted to list every single skill they possess, it is a lot more effective to list those that are unusual, like software only used in business, instead of office suites most people know about. If one were to think in terms of an elevator pitch, they can find ways to filter their talents so that viewers do not feel as if they are reading an essay.

Some users feel obligated to connect with every person that comes up on their suggested feed but this is not mandatory. These are merely suggestions that are based on things like industry, education, other affiliations, or location. Before hitting that connect button, taking time to read a profile to see if there are any interest points. This is a lot better than having hundreds of connections but not having a conversation with even half of these individuals.

Those who like to peruse all social media conversations should use a filter and make it a point to participate in active discussions. While some conversations or posts may have some juicy content, remaining professional will pay a great return. Never give into negative speculation, gossip, or any information that may be considered confidential.

Sometimes, if a person can give insightful information about a company without coming off as a complainer or snitch, this may resonate with the right people. No one knows for certain what type of person might be watching who is saying what so posting etiquette is really important. It just helps to have a friendly, if not informative, presence.

If there is not enough positive action taking place, it may help to learn more about how to market self on business social media. Besides being cautious in regard to posts and replies, there are differences in the engagement process. Anyone in doubt may want to start by asking how they can cut what may be perceived as fluff in their profile.

As the job market is becoming more competitive, it helps to look outside of the norm. Even back when most job seekers turned to the newspaper classified section, most insiders recommended having a live networking strategy to supplement the actual job search. Some of the same etiquette rules apply but the advantage is that a person can show off some of their assets with just a couple of clicks. If a person were to think in terms of an elevator pitch, they will find they can attract the right prospects faster.




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