Sunday, 14 April 2019

Discovering How Your Subconscious Mind Rules Your Behavior

By Maria Fox


While applied and behavioral psychology has proven that behavior can be based on environment and other factors, there is now a new book which indicates various behaviors can also be based on the subconscious. The book, Subliminal: how your subconscious mind rules your behavior by Leonard Mlodinow draws on past work as an author, theoretical physicist and scientist to explain how and why this is the case.

Known mostly for self-help works based in physics, the author and physicist has also been recognized for several groundbreaking discoveries in physics. Mlodinow has been on the staff at Caltech twice in what has become a long and respected career. Whereas, five of Leonard's books have been listed as best sellers by the New York Times.

Leonard has also been featured in a number of webzines, magazines, newspapers and has lectured around the world. In addition, the author has appeared on cable, satellite and television programs such as ABC's Nightline in which he debated Deepak Chopra, Through the Wormhole, Morning Joe and others over the course of what has become a long career. In addition to writing about physics and science, Mlodinow has also written for television series including MacGuyver and Star Trek The Next Generation.

Although Leonard's parents were both Holocaust survivors, the couple did not meet and marry until 1948 in New York. After which, Leonard was born in 1954. Still, as Leonard's father was in a concentration camp, and mother in a labor camp, life was not was always for Leonard as a child.

Leonard initially attended Brandeis University in Waltham, Massachusetts. Although, Mlodinow dropped out in 1972 to travel to Israel on a work kibbutz. During that time, Leonard fell in love with physics after reading several books by Richard Feyman. At the time, the books were the only English books housed at the kibbutz library.

Upon returning home from Israel, Leonard added physics to a double major of chemistry and math and began work towards a doctoral degree in physics at University California Berkeley. In the process, Mlodinow in preparing a final thesis, worked with Nikos Papanicolaou to develop a new application for problem solving in infinite dimensions. After which, the two discovered that corrections were necessary in order to prove that the world in which humans live is a three dimensional one.

Upon leaving Berkeley, Mlodinow obtained a faculty position at California Institute of Technology. While still at Caltech, Mlodinow became a Research Fellow in theoretical physics. In fact, this fellowship most likely led Leonard to Germany where a second fellowship was awarded from the the Max-Planck-Institute for Physics and Astrophysics.

After returning home, the physicist and author returned to the faculty at California Institute of Technology teaching math and physics. After which, Mlodinow continued writing books while teaching until 2013, when the author left the institute to write full time. Since that time, Leonard has released two other books, The Upright Thinkers in 2015 and Elastic in 2018, while continuing to lecture, travel and write on a regular basis.




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