Getting goods from the warehouse to the consumer requires active promotion. One has to find ways to wiggle their product into the budgets of consumers. One way to achieve this is postcard marketing. This is a type of direct promotion that uses printed pieces of cardboard to convey a message. It is highly effective as it is targeted. It is also simple and inexpensive.
Mailing costs are very low. This is the first thing that makes this promotional material inexpensive. The next is equipment. One does not need an elaborate setup to use these. The design can be done using simple Microsoft office applications like publisher or word. One can have a professional do the design but that would attract an additional cost that is not exactly necessary.
The most effective cards have a promise of value. This is an incentive of something other than just benefits and uses of the product. It could be anything from discounts to two for one offers. One should decide on a feasible perk.
Choose the most appropriate headline to catch the attention of recipients. One has five seconds from the moment prospect lays eyes on the card to catch or lose attention. It should be interesting and easy to read. Go for a call to action and write a clear message. Also, do not use ambiguous language so that clients do not have multiple interpretations of the message.
An image is sometimes apt than the words. It is estimated that 65% of the people who encounter promotional materials with both images and written message, retain the information up to three days. The image should be eye-catching and relevant to the message and target audience. The image should not be offensive to any demographic. An offense can sometimes generate attention towards the product. It is said that even bad publicity is good. However, in this case, there is no telling the backlash that will ensue.
The card should have a single message. It is tempting to try to cram multiple topics or products onto the card. This will only work to scatter the attention of the beholder. The scope of the material should be limited.
These little cards are not mailed in envelopes. They arrive bare. The first thing a recipient will see is the message in bold letters. They will encounter the call to action without having to tear through an envelope.
This piece of paper will be the first interaction between the company and prospect. So, endeavor to make the best impression. The paper should be of the absolute best quality. The design should be simple. Intricacies might only distract the prospect and one ends up losing their five seconds.
Mailing costs are very low. This is the first thing that makes this promotional material inexpensive. The next is equipment. One does not need an elaborate setup to use these. The design can be done using simple Microsoft office applications like publisher or word. One can have a professional do the design but that would attract an additional cost that is not exactly necessary.
The most effective cards have a promise of value. This is an incentive of something other than just benefits and uses of the product. It could be anything from discounts to two for one offers. One should decide on a feasible perk.
Choose the most appropriate headline to catch the attention of recipients. One has five seconds from the moment prospect lays eyes on the card to catch or lose attention. It should be interesting and easy to read. Go for a call to action and write a clear message. Also, do not use ambiguous language so that clients do not have multiple interpretations of the message.
An image is sometimes apt than the words. It is estimated that 65% of the people who encounter promotional materials with both images and written message, retain the information up to three days. The image should be eye-catching and relevant to the message and target audience. The image should not be offensive to any demographic. An offense can sometimes generate attention towards the product. It is said that even bad publicity is good. However, in this case, there is no telling the backlash that will ensue.
The card should have a single message. It is tempting to try to cram multiple topics or products onto the card. This will only work to scatter the attention of the beholder. The scope of the material should be limited.
These little cards are not mailed in envelopes. They arrive bare. The first thing a recipient will see is the message in bold letters. They will encounter the call to action without having to tear through an envelope.
This piece of paper will be the first interaction between the company and prospect. So, endeavor to make the best impression. The paper should be of the absolute best quality. The design should be simple. Intricacies might only distract the prospect and one ends up losing their five seconds.
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