Tuesday 27 March 2018

Linkedin Original Content & Important Details From Long Island Advertising Agencies

By Rob Sutter


While we know LinkedIn as the social media network for professionals, it has evolved over the years in certain ways. For example, it was recently reported that LinkedIn may be going in the direction of original content, which has become synonymous with other services on the Internet. This is an interesting story, to say the least, but what exactly does it entail? Here is some useful information that a Long Island advertising agency can provide.

At the Information Subscriber's Summit in San Francisco, LinkedIn CEO Jeff Weiner said that the social media network is open to new, original video content on its platform. He mentioned that shows that were similar to "Shark Tank," which is on ABC, could do very well on LinkedIn given the content of said program and what LinkedIn's user base desires. This is just one example, but it certainly lends itself to a number of opportunities.

While this is interesting news, it's important to note that LinkedIn dabbled in video in the past. As of August, LinkedIn allows its users to post videos that they record, thereby adding another layer to the social experience. It's easy to see why the social network allowed this, as it would mean greater engagement among its 500 million plus users. With this information in mind, a push toward original content doesn't seem far-fetched.

The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.

Even though there aren't any concrete plans for LinkedIn original video content, it can't be denied that there is interest in the idea. Furthermore, it can only help the social media platform for networks in the long term. Not only will users be able to enjoy new content that can't be found anywhere else, but LinkedIn may see greater engagement from its audience at large. This may only be a concept now, but who's to say that it can't start to take form in the future?




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